Keeping it simple
HTML5 ads are compatible with PC and mobile devices. Even though Flash is still the dominant tool for ads on PC, advanced cross-device and cross-platform campaigns can only be fully supported by HTML5. And it just does not make sense not to use the simplest tool available to reach the best results, right?
Save the trouble
HTML5 empowers the creation of any ad including animation, video, games or quizzes. The good news is that, in order to view HTML5 ads, users don’t need any plug-ins such as Flash or Silverlight. For that particular reason, ads are experiencing a Flash-to-HTML5 conversion on mobile platforms. Currently only Android and iOS support HTML5, but soon, all major smartphone platforms will go after it.